Marketer, Creative, Storyteller
“Being good in business is the most fascinating kind of art.”
- Andy Warhol
About Me
I have been attracted to marketing throughout my life, from being dazzled by Kool Aid TV ads as a kid, to being entranced by the most cutting-edge and creative ads today (did you catch the Jacquemus purse CGI?).
Marketing combines my passions of creativity, impact, psychology, and technology. I find deep satisfaction in driving measurable results, bringing products & projects to life, and implementing effective, scalable systems.
In our ever-changing world, the only thing I can be certain of is there's no one-size-fits-all solution, especially in marketing. Each business, each leader, each team member, brings different strengths and perspective to the table. By working together, we have the ability to create and execute on a marketing plan that works for YOU.
My Story
I started my marketing career in college for Santa Clara University's museum. This was my first step into becoming a marketing generalist -- outside traditional marketing duties, I 3D modeled our museum in Sketchup to aid in curation, chaired our annual gala, and served as our graphic designer. All this while launching my business on the side...
I bootstrapped my business from a moment of inspiration at Coachella in 2009 into a global brand and trend. I invented a unique type of eyewear called Prizm Eyez, which transform ordinary lights into bursts of vibrant rainbow color like magic right before your eyes.
After selling 100K units of my products worldwide direct-to-consumer and through partnerships with brands and festivals, this work led me into new exciting marketing & business opportunities.
The most significant so far has been Vestaboard, a beautifully designed luxury smart display for your workplace or home. I joined pre-product, pre-revenue as the first marketing hire. I led us past $10M in annual revenue and developed impactful, lasting partnerships with A-list celebrities, influencers and well-known brands. For Vestaboard, I evolved each iteration of our website through the current site (2023), as well as conceptualizing every email, social post and blog post along the way. Additionally, I grew our marketing team and created scalable organizational systems & reports.